---- Companies conduct eye tracking study on Google
Brett_Tabke - 11:55 am on Mar 2, 2005 (gmt 0)
I don't think most people realize just how important it is to be in those top 5 results.
"Eye scan and click through behavior changes dramatically as users moved “below the fold” to the section of results that required scrolling down. At the top of the page, the amount of eye movement declined rapidly through the top 4 or 5 results, and then at the bottom of the screen, tends to become more consistent through to the end of the page."