Rollo - 3:03 pm on Feb 9, 2005 (gmt 0) That was the most ignorant post I've ever read on this board.
Top 500? Yes, obviously. Number 1, no. The point is that you should show up. But what if your business name is unique and not keywords? If someone types in your name and you don't show up, they may just think you've gone out of business. Google has created a reasonable expectation with the public that they should be able to "Google" your business and locate it. I see no value whatever in having pages upon pages of other sites that link to your site come up before you when someone types in your business name.
If I start a new company called Mesothelioma Lawyers Ltd you reckon I should show up in the top 500 purely because that's my company name?
This is totally bs, it's unfair to a lot of people, not just spammers and Google knows it. Taking down lots of innocent folks just to be sure you get the abusers defies any standard of universal fairness. Most serious business don't use only keywords in their business name, still they're being punished.
Sure, the "sandbox", whatever it is, hurts some. It hurts people who are creating sites for free traffic.
This is the point where someone really needs to break their foot off in your... There are a lot of folks out there that have great ideas but don't have the capital needed to start a mega-site. Free traffic is essential for them to get started and help them grow. The point, or so I thought, was that the best sites should rise to the top, not just the richest. God knows lenders aren't showering capital on dotcoms with hot ideas anymore.
They - particularly anyone starting a new business with a business plan that relies on free SE traffic - are probably better off staying unemployed.
That was the most ignorant post I've ever read on this board.