piskie - 1:02 pm on Feb 9, 2005 (gmt 0)

Macro
"Any new site starting off on the premise that free traffic will sustain it deserves to fail"

That is a sweeping statement that would wipe out more than 50% of my clients and probably me along with it.

In my part of the UK, there are many small businesses that are one and two man bands or frequently Husband and Wife. Having saved enough to venture into a Website to hopefully fuel some expansion, you are telling them not to bother until they can afford a PPC budget, sponsored links and any other promotional Whistle or Bell that would cost more than they actually have available at the moment.

Sounds like we are promoting some sort of closed shop against small businesses here and put ME out of business as well.