Gee...I don't know. Let's go back over the last 4 years and see how many thousands of posts have been made by the "I lost my position in Google - I'm ruined!" crowd. I'm clearly in the minority, but postively in the right.
If more would take it to heart, then they'd probably be sleeping alot better tonight.
So to answer your question - every chance I get.
That's a great point as well that I haven't touched on - offline sources of traffic. We give a free t-shirt (which costs us $7 each) plastered with our logo and marketing slogan to customers that spend over a certain amount. It's not something we advertise, but our customers love it. in fact, sicne our products target the 18-25 year old range (primarily) I usually stick 2 shirts into every order that get shipped to a college address. Eveytime I do, I can usually count on 4-5 more orders over the course of the next week from the same address ;-)
My biggest point is...webamsters GIVE google that power, by having such a narrowly focused marketing strategy. Let's face it, there's been a free lunch for quite some time when it come to internet marketing. If you business model cannot survive unless it's marketing budget is less than a happy meal - then you don't really have a business, you're just dabbling. A good business plan budgets for necessary marketing expenses.
Again, your statements betray a lack of 3-dimensional thinking in relation to traffic acquisition. IF you can develop superior, content rich, niche-focused sites, then you can certainly gain traffic for them via alternate sources, such as similar websites, distributed articles, RSS feeds, blogging, press releases...etc. The list goes on and on.
What would you say if I told you that a simple press release that took all of 20 minutes to write, brought us over 50,000 visitors IN ONE DAY via Yahoo. Getting nominated as a "Cool site of the Day" brought over 100k visitors. The list goes on and on. If you can get it out of your head that the only way to get traffic is via Google, then you may just have a chance in this business.
Quite right. On the contrary, we receive HUGE boost i traffic from this latest update (or algo shift, or whatever it is), to the tune of an extra 5000-8000 visitors per day. With a conversion rate of 2.9%, and an average order size of $28, it has been a nice boost for our revenue.
Having said that, we just consider "icing on the cake" and will continue with our other marketing program(s) unabated, knowing that that traffic can and probably will flucutate wildly month to month.
You need more experience my friend ;-)
Ummm...your're wrong. We've had new pages added just two days ago show up in the serps.
Now that's just laughable....asking for government regualtion because an independent search company isn;t functioning as you think it should. face it, google built a better mousetrap, and until someone else can get the press saying their the next golden child, they'll keep it. There's certainly nothing stopping anyone from coming up with a superior search product.
If I had built that latest and greatest shopping mall, all on my own dime, and filled that mall with the vendors that I thought deserved to be there, what would you say - I need to be regulated by the government for not letting in your favorite store?
On the contrary, until a few days ago, our site was DEEP in teh sandbox (less than 100 referrals per day from google for over 11 months). However, I for one realize that google doesn't owe our site a damn thing. Do I think it is superior to many of our competitors, of course (who doesn't), BUT what right do I have to say to antoher company - PLEASE ADVERTISE MY SITE FOR FREE, YOU OWE IT TO ME!
Don't get me wrong, I think google's overall results quality have been sliding for months (much of which we can thank our "black hat" friends for). I certainly don't think they are the end all, be all in engines out there (in fact I use Yahoo for most of my searching).
I disagree. While throwing sites into a "sandbox" for a whole year would seem excessive, it certainly also has the intended affect...slowing down the affiliate spammers using throw away domains like crazy (keep in mind this is coming from someone whose site was in the sandbox for the last 11 months).
Further, I find it amusing that you consider having to spend money to advertise a business "unreasonable". If more people would launch a business with realistic notions, i.e. my conversion rate is X, so each visitor is worth X, so I can spend X amount on marketing, then these 100 page long "woe is me" threads would be much shorter lived.
Again...narrow thinking. Millions of people reach websites everyday without ever touching google. If anyone honestly thinks that "without google my site will never be seen"...get out NOW. You won't last 12 months in this business. I say that in all honesty, without malice. IF you can take a step back and realize it's your LIMITED THINKING that is "stunting" your traffic, not the whims of google, you just might have a chance.