OptiRex - 12:16 am on Feb 9, 2005 (gmt 0)

Webfusion makes these statements because he is correct.

There are so many people who have launched web sites believing that it is basically free advertising and business if they get to #1 without considering exactly what it does take to achieve that position and stay there.

Life and business ain't that easy because if it were we'd all be doing it!

As a generalisation (note) the reason why the average site is not ranked highly, or not at all, is because those above you are better at their job because they have taken the time and care to understand the SE's requirements.