ncgimaker - 9:44 am on Feb 8, 2005 (gmt 0) * Adwords against company name and variants.
OK, our strategy for dealing with this. Can anyone suggest anything else.
* We've bought variants of our domain name. We normally avoid this to avoid duplicate content penalties but that isn't important at this point.
We still have good sales, but they're from people typing in our company name, so I want to make sure we catch as many strays as possible.
* More PPC adverts outside of Google. Its not to penalise Google, but if they search our name they get our competitors and not us, and I don't want to drive them to our competitors.
* Focus on offline sales. We've always sold much better offline than online so thats where our ad spend should be.
* Adwords against company name and variants.