Macro - 10:03 am on Feb 7, 2005 (gmt 0)

>>We'll know what has happened when the dust settles.

Or not. :)

Google is playing with you guys. There are vastly different opinions here about what's going on, what factors now count, and what don't. They've created hype, disappointment, elation, speculation, calculation and conspiracy theories. The one they're probably chuckling about most though is the "confusion". It must always please Google when SEOs are confused. :)

You guys could get smarter than exchanging Woe Is Me posts and get down to some serious analysis and everyone could cooperate to share here actual results you are noticing. But, even that may be to no avail.

Google could be in a flux, yes. But, they could also be trying different algos on different keywords/markets. They could be doing A/B testing. In fact, that may be a continuous process from here on. Because results used to "settle" in the past is not enough reason for them to "settle" now. They may never do.

That's why, if you are relying too much on Google traffic, you have to diversify. Now. Those of you who have benefiited from Allegra need be most afraid. You're more likely to be complacent and therefore more likely to get burned.