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nuevojefe - 6:07 pm on Feb 4, 2005 (gmt 0)
Honestly, I don't see those sites being much of a threat. Sure it's going to take a little work for the mom and pop to get recognized by the engines as being deserving of higher rankings but they mainly rank well for fairly uncompetitive shopping products. Any serious serps wont have those sites listed in the top. Mom and pop or not, if you want free valuable traffic you're going to have to put effort into it or pay someone to.
Thats what I see MoreTraffic, Epinions, Amazon, Bizrate and such major sites are at the top. Have been seeing this trend more and more for the past year. Soon the little guy will be lost forever.