Woz - 1:37 am on Feb 26, 2003 (gmt 0)

Many brand-names are used in everyday language. For example Biro means pen, in the UK to Hoover the floor means to clean the floor with a vacuum cleaner, and so on.

To google something/someone is already recognized as a new word in the English language. I don't remember them complaining when it was used on TV shows such as West Wing. Realistically there is really nothing Google the company can do to stop it unless they are going to wander the streets slapping C&Ds on passers-by who happen to use the G word.

They would be better to use it as a PR (the Public Relations PR) tool.

Onya
Woz