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yosmc - 1:50 am on Feb 11, 2003 (gmt 0)
On the other hand I would still be reporting them for my own gain, if I didn't have a website up there myself, I just wouldn't care. Startup, no adwords, no. Ethics vs. coolness? Well, I just thought that using the word "ethics" in this context is probably slightly exaggerated... oh well, at least as far as the sandpit is concerned. ;) Anyway, if it's true that reporting doesn't help anyway (no idea - never done it) then the question becomes kind of obsolete, doesn't it?
I forgot one important thing: those four sites pulling off the extra show for the Googlebot are totally identical, and of course they're run by the same person.