TWhalen - 11:01 pm on Jan 14, 2003 (gmt 0)

Google be damned.

If linking my site to another site which I believe to be valuable to my visitors will hurt my "precious PR", then the PR rank is not worth it.

I design my sites to be valuable to MY visitors, not the OPINION of Google. (and PR is just an OPINION, afterall...)

My reason? I have yet to find any instances (in my line of business, for my keywords anyway...) where PR means anything at all. I have higher PR than some sites that outrank me in the SERPS, as well as lower PR for sites that I outrank in the SERPS. Where's the consistency that shows me I should even care?

My PR has gone up and down from 8 to 6 to 8 to 7 in the past year, and I have yet to see any substantial change in the amount of traffic I receive.

Until PR becomes THE SINGLE MOST important factor, uninstall your toolbar, and never look at PR again. (It'll save you a lot of headaches!)