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martinibuster - 5:39 am on Jan 6, 2003 (gmt 0)
Step one: Most one word searches result in trashy unfocused results. Step two: Most searchers will then repeat their search with modifiers to make it more specific. Most searchers already know Step one sucks. Most searchers skip to step two. The best way to target a one-word keyword is overture and adwords. Just keep tabs on your roi. FredZepplin, I may be wrong, but I think I'm not too far off if I suggest that you may need to focus harder on real-world keywords that people would use to find you.
The majority of people who search for cd's go to ebay, amazon, or a major retailer. Naturally those phrases are sending ZERO traffic