SlyGuy - 8:57 pm on Dec 16, 2002 (gmt 0)

Welcome to WebmasterWorld [webmasterworld.com], Khaskins..

There are quite a few questions there, so I'll try and answer as many as I can, as best I can.

Those PPC listings on the right of the google listings are AdWords, and this does NOT change any of the information or advice exchanged around WebmasterWorld.

There is no need to spend money on PPC programs in order to drive traffic to your website. Search around the forums to find lots of information on FREE optimizing tactics. All it takes is a little time, effort and willingness to learn. Here are a few to get you started:

Newcomer's Guide [webmasterworld.com]
Successful Site in 12 Months with Google Alone [webmasterworld.com]
WebmasterWorld Google Knowledgebase [webmasterworld.com]

To find out the PageRank of a website, simply download the google toolbar and install it.You can find it here. [toolbar.google.com]

Finally, it's going to take time. If the company you work for is going to fire you if you can't provide results in a couple of weeks, it might be advisable to "freshen up" the resume. If all goes well, you're probably looking at about 2 months before you start seeing the results of the work you are starting now.

Hope this helps.

- Chad