khaskins - 8:22 pm on Dec 16, 2002 (gmt 0)

Today I went to googles web site and I noticed that they were using sponsored links and PPC advertising on the side of their results page. Does all of this advise still hold true? I have been told that we don't have any budget for PPC advertising and we can't compete with the "Big Boys" for the sponsored links. What do you recommend now? Will these stratigies get us to the top of the normal listings? I like the idea of content is king and a "long haul" strategy but unfortunately I don't have that much time. I have been told to drive traffic to our obscure website within the next couple of weeks or I'm fired. Is it hopeless? Also how do you know what your PR value is?