Powdork - 5:56 pm on Nov 10, 2002 (gmt 0)
Because commercial sites are so adept at getting to the top of the listings - when I do a Google search for info myself I tend to avoid #1 in the SERPs!
Regardless of whether I'm buying or searching for info or free stuff I will always ignore sponsored links and adwords. Regardless of the SE I will scroll down to web results, or web pages or whatever. I don't always skip past #1 but I do eye it with suspicion. I'd like other people to eye my site with suspicion though.:)