starec - 4:34 pm on Nov 1, 2002 (gmt 0)

>If you aren't willing to report this to Google, then no, they are unlikely to "find" the site

I am pretty sure in competitive categories reporting spam (and anything related to it) is very common. There are 9 (or more) angry webmasters ready to hit that spam button per every spammmed first position...

If they don't play fair chances are extremely high they were reported already. But, if it makes you feel better, join in :) (I mean spam reporting, not spamming).