Powdork - 4:44 pm on Oct 24, 2002 (gmt 0)

I think this puts us at odds with Google. It's in their interest to keep some mystery around penalties. Partly it helps people from spamming in a penalty-avoiding manner, and partly the fear helps to convince people not to spam.

I just found this mixed in with the letters on my keyboard.
From the new dictionary
Search Engine Optimisation- The act of spamming in a penalty-avoiding manner. ;)