Marcia - 10:20 pm on Oct 9, 2002 (gmt 0)

This should work beautifully, since Google is so good with those specific searches that aren't necessarily popular, but they're so targeted they convert beautifully for people.

In the new system, both Yahoo and Google results are mixed together under an entirely new "Web Matches" section.

Good for consumers to find their exact items and speed their searches, and good for online Moms and Pops. Some of those head right to the shopping cart they're so precisely targeted.

Very nice article:

[searchenginewatch.com...]

This is a particularly interesting observation:

Indeed, Google has become a synonym for web search to some people.

That's quite an accomplishment in branding in a few short years. People don't say they're buying tissues, they say they're buying Kleenex. Now they don't say go to a search engine, they say "Do a Google search."