Marcia - 8:46 pm on Oct 5, 2002 (gmt 0)

We can just go back to the topic of the thread, which is themes, and relate it in concept to the side discussion which has developed, instead of having to split it off. We can relate it to the whole forest rather than having to split to a second discussion about a single tree.

There are some products, even other than automotive, that are impossible to describe; there are no familiar words to describe them for which searchers would type in search queries. The only answer for those is to pull in visitors on peripheral items, or for a broader, more generalized category, who would also be interested in those hard-to-describe items.

There's specific knowledge that's gleaned from familiarity with a particular industry or market, and the fact is that results and comparative ROI that have been tested and proven themselves over time cannot be theoretically argued with, especially since there can be so many variables for different sets of core keywords.

This is where deciding on the overall theme of a site benefits searchers and site owners both, regardless of whether or not any particular search engine is "themed." It's taking a broader look and integrating the strategy into an educated, market-driven choice of core keywords and organization of the site navigation.