egomaniac - 5:12 pm on Sep 27, 2002 (gmt 0)

argusdesigns and stuntdubl,

Inconsistency... yes I hear you. I am looking/hoping for one or two factors that would be across the board, but that may not be the case. When I read the update thread, I wonder how many people have really analyzed closely any SERPS. it gets real interesting once you do.

argusdesigns,
Your theory isn't absurd. Maybe there are multiple criteria. It would make some sense to try to make the results more relevant to the market that was searching for it.

bobmark,
Have you compared the number of external links you have with your phrase to the number of external links with your phrase that the top sites have?