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subway - 3:23 pm on Sep 28, 2002 (gmt 0)
Why else would you optimise your site? Because you're a very sad person with too much time on your hands so you optimise a site for "widget" when you actually sell something else - I don't think so. Google's tried fixing something that wasn't broken in the first place, and ended up smashing it to pieces.
Google very successully combated the problem of SPAM a long time ago. If you are going to optimise a site for Google, whether you are a good webmaster or a bad webmaster, what does it matter? Optimise for "widget" because you sell them or offer info on them why else? If anything an optimised specific site is what Google users want to see.