born2drv - 2:26 pm on Sep 28, 2002 (gmt 0)

Loki,

Your 2 statements are somewhat contradictory...

"Companies whose name is their URL and are also trademarked have moved from being #1 to page 2 or 3 when searching for their own name"

and..

"the best searchengine on the web [has] become useless as a research tool"

I don't think people reasearch company names all the time but search for content related to those companies. All major companies I can think of are #1 for a search on their trademarked name.. like IBM, Apple, Mcdonalds, etc.

I'm just guessing here, but perhaps you're trying to justify having keyword1-keyword2.com sites as the "company name" lose ranking and are no longer visible for "keyword1 keyword2" searches. Just because your company is named "keyword1 keyword2" doesn't mean you should be entitled to the #1 spot, I think that's one of the reasons why there was so much of a shuffle. Too many spammy domains, not to say yours was or all keyword rich domains are spammy, but you can't be entitled to be #1 or even first page when using a keyword rich company name, even if it is trademarked.