bobmark - 5:18 am on Sep 25, 2002 (gmt 0)
hmmmmm...that hasn't been my experience on general—as opposed to niche—keywords (and books was a hypothetical, I don't have a book site). I find that the industry giants dominate searches such as "Canada keyword" (and I don't mean knock you off page 1, just down a few places).
I agree with you on manufacturers though. I have a large multi offering site that almost always beats partners who list on it in searches for their favourite keywords, just by virtue of its size.
I imagine it depends on whether your area has major players who spend money on trying to be top of the list on every conceivable search, regardless of their website content, for sub-categories.