Chico_Loco - 12:17 am on Sep 6, 2002 (gmt 0)

I don't think google should tone down their URL part of the algo.

Just think about it .. It makes perfect sense. If a website is about "widgets" (whatever the hell they are, actually can someone inform me?) then the company would go out of their way to get it in the URL, not for search engine friendlyness, but for user friendlyness, so they should be rewarded for that in some way I think.

Plus the anchor text is really a big bonus. I absolutly love my current domain, its got the 2 best keywords in the world (for my industry) and I think I should be rewarded for taking the time to research the name and get it right.

Also, a webmaster is likely to design a site whereby the pages reflect the contect (as on my site), where each filename identifies the product with good accuracy, but I've not done this to spam or get good search engine results. I did it because

a) it makes it easier for ME to find the pages instantly
b) it makes it easier for VISITORS to identify what the page will be before they even load it ...

Makes perfect sense to me.. I think google handle this aspect perfectly.