chiyo - 4:59 am on May 3, 2002 (gmt 0)

Up to noew we have assumed that the Google dmographic is for b-to-b, professional, web savvy and more educated, and AOL is great for consumer goods, shopping etc. Now if our adwords are going on AOL will that dilute our click throughs? More exposure is great, but return on click is prime.

As far as normal results going in AOL, maybe this will, over time, make the AOL demographic profile more broad, as they start to appeal to the google demographic as well, <b>if</b> search becomes one of their key brand strengths.