danny - 3:55 pm on Aug 17, 2002 (gmt 0)

I am supremely confident googlebot has no clue who Richard Stallman is

Of course not, but an awful lot of people who have web pages have, and Google sees their links! My point was that Richard Stallman's page is well-known because Richard Stallman is famous (for reasons that have nothing to do with his web presence), so it's not a useful example.