MHes - 8:05 pm on Jul 18, 2002 (gmt 0)

Napoleon

I agree, a keyword domain can be good on the eye and effective. But why should it rank well just because of that? And don't tell me it doesn't...I'm sure plenty of us have tried it and know it works. I have a site covering loads of topics related to a theme. All the topics are thus second level pages. It is hard for them to compete against 50 small sites all with that topic title in the domain and the topic keywords splashed all over the index page.
If you have a domain that is an honest business name, perhaps pre the internet, you are penalised. Big companies can afford loads of small keyword domain sites and so "Money buys ranking"
There are loads of examples of serps populated with keyword domains with little content and few links in (sometimes only one). Take "London" for example.... big competition.... top ten position? easy....put "london" in the title, domain and a "london" link in and your there.
People who can afford to do this for all the major cities win... "money makes money", and "quality" is bankrupt.