rogerd - 1:53 pm on Jan 14, 2005 (gmt 0)

According to an Internetweek article [internetweek.com], user perceptions of Yahoo and MSN are improving. A survey showed that 81 percent of Yahoo searchers would return, compared to 61 percent for Microsoft and 92 percent for Google. Last June, the compararable stats were 72 percent, 55 percent and 93 percent, respectively.

For "consideration as their primary search engine", Yahoo scored 61 percent; Microsoft, 38 percent; and Google, 84 percent. Last June, the SEs scored 50 percent, 30 percent and 86 percent, respectively.

One factor in MSN's rise was their better delineation of sponsored listings.