randle - 2:48 am on Dec 31, 2004 (gmt 0)

PR is important; there is no question about it. More is always better. You will always want more, not less. Will it solve all your problems, of course not. But anyone optimizing a site, would prefer a higher PR. The psychological boost alone is worth something.

Even the title is not important.

I have to respectfully disagree with this statement though. We have found perfecting your title to be so beneficial when it comes to capturing as much traffic as you can. Spend time on the title and it will always pay off.