It is my belief that the Florida update mainly targeted the on page keyword density issue, though I am sure several other filters were tweaked as well.
Personally, since the Florida update, I have discovered that fewer pages read like:
Buy your digital camera now before the Christmas rush and you are without a digital camera. Don't miss those digital photos of your loved ones! Cameras on sale now! We are offering the best discounts on digital cameras!
I believe that web site copy writing has improved substantially since the Florida update. It has also allowed for a greater degree of diversification of keywords used on any individual page.
The SERPS are never going to be to everyone's liking because only one site can be number one for any keyword or key phrase.
The SERPS aren't as bad as some claim. This is evidenced by the FACT that searchers are still using Google to a much greater extent than any other search engine.
Sure ther is room to improve and yes there is spam on every search engine. However, I use the following criteria to test the value of a search engine:
1) Ask a close relative what they want most for their birthday or for Christmas.
2) Type in the same keyword or key phrase on all three search engines and look at the first three (unpaid) results offered by each engine.
3) Did you find what you were looking for in the first three results? If so, which engine produced the best and most pertinent results?
My experience has been that 7 out of 10 times, Google comes out ahead of the pack.
Yeah ... I have gotten crap sometimes and that is truly frustrating, but I make a habit of informing the search engines when I am unhappy with their results.
I figure its the least I can do since I don't participate in any PPC programmes. :)
3 or 4 weeks ago, I searched on one engine for the term, white bay beach. 2 out of the first 10 results were pertinent to the search. The other 8 were ridiculous and included sites for dogs and other completely unrelated "stuff" which happened to have those three words on the page ,,, but not together!
Since reporting this, (only about 3 or 4 weeks ago) it has been fixed! I'd say that's pretty good!
Reporting bad results can hep. If you think the engines are doing a bad job of delivering pertinent results, tell them so ... and be specific! Use the tools available on the site!