diamondgrl - 2:47 am on Sep 18, 2004 (gmt 0)

"Any site offering serious information has natural reasons for linking to other sites."

That's a very very narrow view of the Web. Yes, many sites offering serious information have natural reasons for linking to other sites. No doubt. But "any site"? What?

I created an alumni Web site with all kinds of very very useful stuff and didn't link to other alumni associations. Could I have? Sure, I suppose. Did I? No. Does that make the site non-serious? Hmm, that's not a comment I've gotten from the alums. All the ones who have commented seem to find it very useful and, well, serious information that they can use relating to their alumni association. Some have gotten jobs because of it. Others have connected with long-lost friends. Some have learned something new. Maybe if I start linking to other alumni groups from other universities I'll rise in the SERPs from #1 in the relevant keywords to, uh, #.5 or #0, but I think I'll keep it the way I've got it.