Kendal - 3:26 pm on Aug 29, 2004 (gmt 0)

Fact - If you build a website based on yesterdays facts, you will rank well for yesterday, not tomorrow

I understand your point that the algo is always subject to change, but the fact is that my site was optimized and I rank #1 for my targeted keywords last week, and I still do today, have been for months in fact. The algo doesn't dramatically change everyday, so using historical data to optimize is and has been very successful both to webmasters and SEO companies.

When tweeks occur, we adjust and get back on top until the next tweek.

Why bother lurking here if you think it's futile to try to adjust to the changing algo?