Gory - 1:30 pm on Aug 12, 2004 (gmt 0)

So the ultimate optimizing may be file name, H1, bold, underline, and italics, then meta tags. The more the better. Who cares about a PR and back-links!]

I can't agree with the above. According to my observations, On-page factors per se are only effective with not very competitive search terms. For highly competitive markets backlinks and anchor text make the difference.