vbjaeger - 6:45 pm on Jul 4, 2004 (gmt 0)

Thanks Ogletree.

I think it would be wise, as in other marketing ventures outside SEO, to Brand your site and build it with content about the terms you wish to rank for. Buying a domain for the intent of high search results doesn't benefit your reader or help promote your site.

Would you rather have people say "Hey! go check out brand.com" or "keyword1keyword2.com but i cant remember the name of whats on it?"

If your page is on target and has loads of information, your readers and Google will take notice. Word will spread and traffic will increase.