shrirch - 10:43 am on Jul 4, 2004 (gmt 0)

>> big jump in traffic

Depends if people are searching for those terms.

1) Have your serps changed? They usually change a couple of weeks before the TPR update.

2) Are people even searching for what you think they should be?

3) Have you factored in the fact that summer has set? This weekend particularly is brutal, with July 4th holidays in play.