cabbie - 9:38 pm on Jun 28, 2004 (gmt 0)
Firstly,there is nothing cynical about linking to another site in your field.This is just good website practice that rewards your visitor with extra related knowledge.It is natural that google rewards you for this.
Secondly, I want to put my hand up here and take credit for introducing this tactic to WW members about 10 months ago.I was ridiculed at the time and my self esteem suffered.:)I am glad now that I have been vindicated.:)
Thirdly, it helps even more if you own the other related site you are linking to.;)