ownerrim - 4:49 pm on Jun 24, 2004 (gmt 0)
trillianjedi, what you're referencing is certainly outlaw behavior. Regarding simple link buying, though, I can't see what's inherently wrong with it. If there was truly a penalty associated with it that carried back to the site being referred by the link, it would throw a hammer into placing ads on other sites for the sake of gaining traffic. For google to penalize that would be beeeeyond stupid. And they're not stupid at all. So, selling links or selling ads, it's all the same. Though setting up thousands of spammy links for the whole purpose of manipulating the serps is something different.