your_store - 6:15 pm on Jun 14, 2004 (gmt 0) Of course, hyphens as a long term strategy hav been debated to death.
I've had luck using hyphens in my individual file names. A lot of the times, people will just link to me w/ the url as the anchor text. If it's in the form of domain.com/keyword-phrase.html, you get a bit of a boost. Not as strong as an exact match in the anchor text, but it sure beats domain.com/randomname.html.
Of course, hyphens as a long term strategy hav been debated to death.