creative_craig - 10:37 am on Jun 14, 2004 (gmt 0)

It's unfair for those poor webmasters who still don't have such awareness and the companies those webmasters work for.

I don't see how it is unfair to them, because they are not aware does not make it unfair. Just because they have never heard of it or they have decided not to give it the full attention that it deserves then that does not make it unfair, if and when they discover the true value then you can bet you're next month's adsense earnings that they will be thinking of search engine friendly link text at all times.

In the mean time, be thankful that they are not aware and pray it takes them another few months to get to where you are or you will find yourself with more competition.

Craig