dhatz - 11:48 pm on May 28, 2004 (gmt 0)

What's the best/recommended way to avoid indexing of HTML ads? Since the ads are at the top of the page, it also messes with my snippet in the SERPs

Would "cloaking" via SSI includes be OK in this case (it's certainly for the benefit of the user, as it helps the SE index only the RELEVANT content)?