cabbie - 7:48 pm on May 19, 2004 (gmt 0)
A trick that I do that keeps me in good stead is to fool google into thinking what keyword i really want to be no#1 for.
So if I want to be no#1 for widgets i will optimise for big widgets and just mention widgets on its own once or twice.Sure enough google sees me coming and ranks me pretty low for big widgets but for widgets i score great.
Another trick is to link from your home page to a page with only the keyword "widget" and not any other variables of that KW e.g."the widget picture page" and ,on that page place a image of that keyword with limited text.Then link this back to the home page with "widget home page" as your anchor.
Also if you haven't done it already you should also link to one of your highranking competitors with the KW as your anchor