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figment88 - 12:03 am on May 11, 2004 (gmt 0)
Most phrases really aren't too competitive and basic SEO will get you first page listings. If for political reasons your boss needs to hear common sense from some "consultant" rather than internally, it might be worth a few hundred bucks.
People ask me all the time how their website can improve its ranking for some 2 or 3 word phrase. Half the time when I do an quick glance at the website, that phrase doesn't even exist anywhere on the page.