howiejs - 12:36 am on Apr 12, 2004 (gmt 0)

No matter the quality of local search in google today - it is here to stay (that rhymed - sorry!)

Local search is going to be a VERY important part of everyone's marketing focus - Yahoo will be the king of this as they have zip codes / etc in their registration profile (a BIG reason Google wants Gmail is to get registration profiles of its searchers . . .)

Local search is a great opportunity to bring small mom & pop bricks and mortar sites online - in a way that they can actually get some traction / attention in search.

CitySearch has a good model for this - working at the local level picking up pizza places, etc.

I am not sure why so many on this board are always down on local search (almost every thread about it for the past few months is negative!)