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caveman - 2:04 pm on Mar 22, 2004 (gmt 0)
Based on twenty-something years of practical experience with a bunch of large companies, probably not. It will need to come from one or more very senior managers with 'street smarts' -- math won't help them with this problem.
The Google PHD's went to war with the SEO barrow merchants, the barrow merchants have kicked their butts.....but will the Google PHD's learn?