Eljaybe - 5:09 pm on Mar 23, 2004 (gmt 0)

I have a related link question...
I've checked out who's linking to my competitors since they are ranking so well lately. To my suprise, most of the links listed were pages within their own website. Is it better to create 100+ pages of content on your site and link them to your home page than to get inbound links from other sites? Is either strategy better for increasing your PR?