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---- Client wants record of old lawsuit moved down in rank


Brett_Tabke - 3:52 pm on Mar 23, 2004 (gmt 0)


anyway - back on topic of the original message:

Yes, you could go build a bunch of feeder sites and try to bring them up in the rankings. Or, you could do so many "good" things that people would want to report them and thus drive out the old.

Personally, I would put up a page that explained what happened, why there are results like those other ones, and then make your case with people. Running and hiding only fuels suspicion. Being up front and explaining builds trust.

Remember the first three rules of damage control:

1-release early.
2-release often.
3-always tell the truth.

1 and 2 mean that when you screw up, then go out and tell people about it and explain yourself repeatidly. And #3 means - don't spin - just tell the truth about the incident.


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