BigDave - 7:09 pm on Mar 22, 2004 (gmt 0)

You are probably better off with the lawsuit "below the fold" on the first page of the results than at #11 or #12. I get significantly more traffic when I am at #11 than if I am at #7.

The best way to get the lawsuit page moved down is to forget about it. You cannot do anything about that page, so concentrating on it will not do you any good.

Instead, you need to concentrate on boosting your own site to #1. And also doing what you can to boost those other good sites. You aren't moving the bad page down, you are moving the good pages up.

If you get your own site up to an indented #1-#2, that will take care of a good part of the problem.

Then link from your site to those reports using good link text like "Check out the NPR report on Companyname". As your site becomes more important, so does that link to NPR. Having the Companyname in the link will help it come up a bit too.

And if you are lucky, Google will change their algo and it will drop off without any more effort on your part.