Can anyone comment on the significance of my previous message? (Number 21 in this thread.) Is there no significance in the fact that I achieved a very high ranking when the search phrase does not appear in the page title or page text, only in alt text?
The ONLY other time the two words appear together is on a page header image alt attribute
As I stated above google will also read the tag from the header image.
Does the keyphrase appear in the description of the page for that search result on google? If it is appearing in the description then yes it is having an impact. Since the phrase is only used once as a phrase, but the words appear elsewhere seprateley then, phrase + words = content match.