BallochBD - 12:21 pm on Mar 8, 2004 (gmt 0)

I have a site that is in number two position for widgets Glasgow (both with and without quotes). The actual phrase is not used anywhere on the page text. The word widgets does appear twice and the word Glasgow once.

Widgets is used twice in the page title and the two words together are the listed in my Meta keywords. The ONLY other time the two words appear together is on a page header image alt attribute. This would appear to be very significant since my word widgets is very competitive. This page was not deliberately optimised for this particular term. It's high rank is purely coincidence and I am very surprised that it is there at all.

This would appear to fall in with Google's accessibility philosophy since alt text is also used for visually impaired users who use speech synthesizers with text-only browsers that cause this text to be spoken out loud.

WRT the over use of keywords in alt tags/attributes, let's say that you have a navigation menu with twenty options selectable by clicking an interactive button based on an image. Let's say that you named the alt text on this image "widgets menu button". Would it not be valid to name all twenty of them the same? If so would you be penalised for doing so?