webtress - 5:02 pm on Mar 7, 2004 (gmt 0)
brmmbrmm, You are right about over optimizing with the alt tag. I have noticed this being pick up in the results. Also when the alt tag is used anywhere above the text content this will be pick up as the first text on the page such as site name on logo,or any header images like my account,cart,... making the content in the header appear on all pages causing duplicate content to be read. Navigation bread crumbs do this also. One particular site I work with this tag is automatically generated via the code. And there is no choice to adjust the tag without changes to the code. And I'm no PHP expert. I asked about removing these. And boy did I get blasted. I know it makes the sites accessible and all that. But if a site gets penalized for excess keywords or duplicate content then it won't be accessible anyway.